Our Challenge
One of the largest CBD retailers and manufacturs was looking for explosive growth for their growing line of products.
Our Goals
Our goal was to optimize technical SEO factors of the site and build high quality content around CBD and hemp that attracts high quality backlinks.
Our Strategy
Our strategy was to dominate the CBD market by building exceptional content that attracts millions of readers.
What Did We Do?
This client was negatively affected from the March 2020 update and lost over 60% of its organic traffic.
When they hired Marijuana SEO, they had a decent backlink profile but needed better on-page SEO and UI enhancements.
On-Page SEO Optimization
The first step was to do a deep technical audit of their entire website to find any SEO issues that may be causing a bad user experience.
After fixing a number of errors found in Google Search Console and making a ton of UI and on-page SEO enhancements, they started to see some upward movement in the SERPs.
Content Refresh
The client had over 100 original blog posts that were split into parts. We combined a number of articles into larger articles and pruned articles that weren’t performing well. Implementing 301 redirects for all the content created a better internal linking flow through the website.
High-Quality Backlink Building
With any successful SEO campaign comes building backlinks. They are the backbone of any SEO strategy and are the reason they call it, “the web”.
This client already had a decent backlink profile but they need more high domain authority and relevant backlinks to really boost their rankings in Google.
With a guest post outreach strategy, we were (and still are) able to obtain high quality and relevant backlinks to this client, month after month.
Results
This large CBD ecommerce retailer already had an amazing product so we knew that if we could build great content it would expose the great brand to a lot of people.
They chose our most powerful package, the Harvest. When they first reached out to us, they were getting about 4,000 organic visitors a month, which was not too bad already.
After a full on-page SEO optimization, beafing up of their category pages and content pages, we starting seeing crazy growth of their rankings in Google.
After only 2 months with our SEO services, they saw a 3x growth in traffic and keywords from Google.
After 8 months with Marijuana SEO, they have reach almost 63,000 organic visitors every single month, which is easily doing them six figures in sales from organic search, every month.
So how did we do it?
Simply building really high quality content targeted at potential customers. Doing keyword research to find the content ideas and building content that attracts a lot of high quality backlinks.
The popular CBD ecommerce site now has over 308,000 backlinks, 12,100 keywords and almost 63,000 visitors a month, from search engines.
This has allowed the CBD store to scale expotentially and create a long term sales channel for this popular CBD site.
Want similiar results for your CBD ecommerce store or company? Click below to see what Marijuana SEO can do for you!
