Michigan’s leading online cannabis marketing experts helping grow your traffic and sales online with SEO and digital marketing.
Michigan Marketing Pros
Marijuana SEO is the leading cannabis marketing group, helping thousands of cannabis, CBD, and hemp businesses grow their online presence.
Michigan is home to over 500 dispensaries and thousands of amazing cannabis-related businesses. Being one of the first states to fully decriminalize marijuana, Michigan has been a pioneer in the cannabis industry.
We are proud to provide digital marketing and SEO services to Detroit, Lansing, Grand Rapids, Flint, Ann Arbor, Dearborn, Troy, and surrounding areas.
If you are looking for the best cannabis marketing experts for your Michigan-based cannabis business, then look no further.
How It Works
Making sure that your site complies with the latest SEO coding conventions is just as important as any other SEO technique.
The key to ranking well in the search engines is having great content that users engage with and share. This creates high-quality backlinks, boosting your website to the top!
Having high-quality niche relevant backlinks pointing to your website will increase its position in all of the search engines.
Best Marijuana Marketing in Michigan
As the cannabis industry grows and more states are legalizing marijuana, there has been a huge boom in new dispensaries all around the Michigan.
This created a lot of supply, making it even harder to market your dispensary and get more people into your doors, buying your products.
You may have tried Weedmaps or maybe even advertising on local billboards. But if none of these methods have worked, you may want to try digital cannabis marketing for your Michigan-based cannabis company!
What is Cannabis Marketing?
Cannabis marketing is the promotion or advertising of a dispensary, grower, marijuana packaging, marijuana business, or any other type of ancillary business. Like any other business, cannabis businesses must do some type of marketing to get brand awareness and grow customers.
To break it down, even more, there are a few different subcategories of cannabis marketing. Most marketing strategies can be combined into two buckets. Online (digital) marketing and offline (traditional) marketing.
Which one is better?
Ideally, you would deploy both an offline and online marketing strategy, but digital marketing can bring in exponentially more customers than traditional advertising, for much less money.
Search Engine Marketing for Cannabis
Search Engine Marketing or Search Engine Optimization is the practice of enhancing your website to rank higher in search engines, bringing in more traffic and potential customers to your website.
Whatever type of cannabis business you run, it’s highly likely that someone is searching Google for your product or service. If you can get your website to rank for those searchers, you will have an endless flow of new customers and leads coming in every day.
If you want to create a funnel of leads or new customers coming into your website then SEO is a vital cannabis marketing vertical you should try.
Marketing Strategies for California Dispensaries
The key to ranking higher in Google and other search engines is a handful of techniques that make up SEO as a whole. Cannabis marketing consists of 4 key pieces that will help your site rank better:
- Local SEO: Local SEO is the methodology of increasing your website rank in your business’s local area. For example when someone searches ‘Dispensaries near me’ in Michigan… you will show up.
- Content Marketing: The key to ranking good in the search engines is having great content that users engage with and share. This creates high-quality backlinks, boosting your website to the top!
- Link Building: As mentioned before, having quality relevant links pointing to your site will increase its position in all of the search engines.
- On-Page SEO: Making sure that your site complies with the latest SEO coding conventions is just as important as any other SEO technique.
Restrictions on Cannabis Marketing
Before you start marketing your cannabusiness, you should be aware of some of the limitations and restrictions that face companies in the marijuana industry when it comes to promotion and marketing.
When advertising in the United States, the rules on advertising vary from state to state. In some locations, you might have a hard time advertising physically through things like billboards and posters. However, most companies find ways around this, usually by utilizing the most effective digital marketing methods without using overt advertising.
Canada has similar restrictions, and many cannabis businesses take to using digital marketing methods to market their services. Although you may be limited in how you can promote your business in comparison to other industries, there are still many ways around it.
Some businesses hire the services of a lawyer to help ensure their marketing methods won’t cause them any trouble. It can also help to enlist the help of a marijuana marketing service to handle your marketing for you using the most successful methods.